Primary target
Family 72-Hour Starter Kit
The first physical product should be a supplier-assembled kit for a household, shipped directly by the supplier under approved terms.
- Target retail: to be set after landed-cost quote
- Supplier candidates: Wholesale Survival Kits, Mayday, Survival Dropship, Wholesale Survival Club
- Required: blind shipping and neutral or Brothers Homestead packing slip
Coming after supplier approval
Secondary target
Family Blackout Kit
A no-power kit built around lighting, radio, battery banks, and simple household operations. Lower liability than food, water, medical, or lithium power stations.
- Works as a storm-season offer
- Can pair with free guide and digital binder
- Good upsell after email capture
Supplier vetting in progress
Do later
Custom Branded Kit
Only worth doing after the buyer guide produces real demand. Custom branding adds setup work and usually slower turnaround.
- Requires confirmed sales signal
- Needs return and replacement policy
- Best after ads prove CAC
Do not start here
Hand-Packed Mega Bundle
A 17-product box creates sourcing, storage, packing, return, and support drag. It is the wrong first operating model.
- No garage fulfillment
- No inventory commitment before demand
- No fake kit claims